Business Growth 3 min read Updated January 10, 2026

How to Get More Freelance Clients (Even with No Portfolio)

The biggest lie in freelancing is "build it and they will come". They won't. You have to go get them.

Strategy 1: Cold Outreach (The Fast Way)

Most freelancers are scared of cold emailing. Good. That means less competition for you.

Don't spam 100 people. Find 5 people who actulaly need your help.

The Value-First Email:

"Hi [Name], I noticed a small issue on your checkout page that might be losing you sales. I recorded a 30-second video showing how to fix it. No strings attached. Here is the link."

Strategy 2: The "Referral Engine"

Your best source of new clients is your existing clients. But they won't refer you unless you ask.

Ask at the peak of happiness. Did you just deliver a project they loved? Ask right then.

"I'm glad you liked the work! By the way, I have some availability opening up next month. Do you know anyone else who needs help with [Service]?"

Strategy 3: Partner with Agencies

Agencies often have too much work and need reliable freelancers for overflow.

Email local design/dev/marketing agencies. Tell them you are available for white-label work. It's steady, high-volume work.


Don't forget to look professional

When a potential client clicks your link, what do they see? A messy PayPal link?

Show them you mean business with a professional client portal.

Close the deal

Send professional proposals and invoices that get signed and paid.

How to Get More Freelance Clients (Even with No Portfolio) - Followio